Strategies for a World-Class SDR Program

Quick Tip – Stop Making This Email Outreach Mistake

The break up email is standard practice for most SDRs. It’s the templated, last resort email sent to a prospect that has not responded to other outreach.

 

And usually, these emails are horrible.

 

One template is particularly odious to me. I mentioned It in the video I did for Drift’s Sales Challenge. I dislike this template so much that I wanted to go on record again for those of you who are still leaning on this awful crutch.

 

The Worst Email Template

 

“Hi XYZ,

 I’ve reached out to you a few times and haven’t heard back. Could you reply back with the number for the situation that describes you so I know if you’re ok?

 

  1. Are you stuck under a rock?
  2. Did you get eaten by an alligator?
  3. Are you just not interested?

 

Thanks!”

 

This is one I can’t believe I still see in prospecting emails. You’d think most SDRs prospecting into sales would know better by now.  This tactic was sort of funny five years ago.

 

There are lots of problems with this email. First of all, it’s lame because everyone has done it to death. Most importantly, it’s selfish. The prospect doesn’t owe you any response, especially when you haven’t provided any value. “How do you know I didn’t provide value?” you may ask. Simple—because they didn’t answer you!

 

Always provide value to your future customers, even if it’s in a break up email.

 

So, please stop using this corny template!

 

P.S. One break up email I’ll always love, no matter how “lame” it is, is the Cookie Monster gif.

 

 

 

If you liked this quick tip, make sure you check out other articles on SDR Path.

 

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Chris Bryson

Chris Bryson

Chris Bryson is a sales development leader that specializes in tactical execution, developing talent, and helping startups accelerate pipeline growth. He has held roles in both sales and sales operations in addition to his focus on sales development.

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